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Samsung Developer Program

What are the guidelines for my in-app item titles?

Use these guidelines to create impressive in-app item titles.

You can increase your in-app item revenue by registering titles that are impactful but do not distract customers.

  • Content guidelines
    • Use words that describe the purpose and distinctiveness of the in-app item.
    • Use standard text.
    • Keep it short.
      • Shorter titles have more impact.
      • Customers may not remember longer titles.
    • Do not include:
      • Information about yourself or your company
      • The in-app item price
      • Promotional terms (such as ‘reduced’ or 'on sale')
      • Time-limited terms (such as 'Act Now' or 'Hurry')
      • Subjective terms (such as ‘top seller’ or ‘really hot’)
  • Typographical guidelines
    • Capitalize the first letter of the first word and each major word thereafter.
    • Do not capitalize all the letters.
    • Do not capitalize the first letter of minor words, which include conjunctions (and, or, for), articles (the, a, an), or prepositions with fewer than five letters (in, on, over, with).
    • Use numerals instead of spelling out numbers ('3' instead of 'three').
    • Do not use special characters or symbols (such as 'ü' or '©') that are not displayed in the app store UI.