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Samsung Developer Program

Can I publish my apps under different brands?


You can get multiple Seller Office accounts, group your apps, and register them to different Seller Office accounts. Galaxy Store will then display the apps as belonging to each Seller Office account holder or brand name (for more details, see How can individuals display their company or brand name?). 

You can do this to provide your customers with different seller brand pages containing different apps:

  • For different audiences (for example, male, female, fitness enthusiasts)
  • With different app types (for example, watch face, sports, productivity)
  • With different app designs (for example, simple, elegant, aviation, same color theme)
  • With different app pricing (for example, low, medium, high)

You can also group your apps to keep track of app revenue from two or more: types of apps, geographical sales areas, or company divisions.

Caution: You must not publish an app under multiple brands.

Note: You cannot move an app from one brand to another brand. However, you can suspend an existing app in one Seller Office account's brand, and then register the app to another account, in order to publish the app under the other accounts' brand.


To publish your apps under different brands in Galaxy Store

  • You must have a different email address for each Samsung account.
  • Group your apps into each Seller Office account.
  1. Get multiple Seller Office accounts:
    1. Get additional Samsung accounts (one for each Seller Office account).
      For details, see Get and Manage a Samsung Account.
    2. Get additional Seller Office accounts (one based on each Samsung account).
      Note: You can link more than one of your Seller Office accounts to the same financial account.
      For details, see Get and Manage a Seller Office Account.
  2. For each group of apps:
    1. Register the apps in the group to the same Seller Office account (Registration).
    2. Get the apps and their in-app items validated (Validation).
    3. Promote your apps, and evaluate the sales of your apps and in-app items, and manage your finances for each Seller Office account (Promotion, Statistics, and Management).